– the Official website of Barbie

In the late 1990s, computer technology boomed, and in 1996, Mattel launched, the official Barbie website. In 1998, My Design™ was introduced on the site, allowing girls and collectors to decide what their Barbie doll friend would look like by choosing her hair/eye/makeup colors, fashions, accessories, and personality traits! Today, Barbie Collectibles has a website all its own, The collector line now even has a dedicated online store at

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